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Kelly Crabb, Senior Vice President, Sales, Mainstay, selected as Fall 2022 awardee

Updated: Mar 30, 2023

The Exceptional Women Alliance (EWA) announces the selection of a Fall 2022 awardee, Kelly Crabb. She is Senior Vice President of Sales for Mainstay, an A.I.-powered engagement platform that leverages behaviorally intelligent, empathetic, and contextually relevant communication to bolster proven student enrollment, retention, and workforce outcomes at scale.

Ms. Crabb has over 18 years of experience partnering with higher education institutions to deliver on the mission of equitable student access, support, and successful transition to the workforce. She has extensive experience leading teams and developing new business partnerships with higher education institutions globally, international governments, and corporate clients to solve market challenges with exceptional results. She has also led teams who deliver professional services and SaaS solutions for clients in the U.S., Europe, APAC, and the Middle East.

“We are delighted to welcome Kelly to EWA,” said Larraine Segil, Chair and CEO of EWA. “Her dynamic personality combined with her rich leadership background, global experience and depth of knowledge in sales and education will bring a unique perspective to our talented network of women. We look forward to her contributions!”

Kelly Crabb, Senior Vice President, Sales, Mainstay

"I am honored to be selected into the Exceptional Women Alliance, a community of incredibly talented female executives who are at the top of their games in their respective fields. Most importantly, this group of women are committed to positively impacting the lives of others through peer mentorship focused on both professional and personal growth,” said Ms. Crabb. “I cherish the relationships that I am building!"

Previously, Ms. Crabb served as Vice President of Global Sales for ExamSoft (acquired by Turnitin). Additionally, she has held senior leadership roles in both new partner development and student enrollment for a Wiley Education Services university partner portfolio. She also devotes time to Junior Achievement of the Rockies, a non-profit dedicated to motivating kids for future career success, self-sufficiency and financial acumen.


The Exceptional Women Alliance (EWA) is an invitation only peer mentorship organization where high-potential, high-level Exceptional Women from across multiple industries are hand-selected and invested in, to grow, learn, share, and succeed. In addition to the achievement of significant success, the criteria for acceptance include character traits that are defining of the EWA Culture – Kindness, the Spirit of Generosity, Transparency, Gratitude and Willingness to Share their Networks. The Foundation is a powerhouse of peer-to-peer mentoring that provides guidance, deep connection, and leadership, propelling each woman to sustainable success - one woman at a time. The year-long program enables each member to be connected as alumnae for life in the ever-expanding EWA global network, as their fellow women leaders continue to move into positions of significance. Learn more at


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