Updated: Dec 15, 2022
A Channel for Millennials, to promote EWA's Mission of enabling women to rise
The Exceptional Women Alliance Foundation (EWA, Los Angeles CA) today announced a Strategic Alliance with First Media, developer of SO YUMMY and BLOSSOM, Channels for Millennials, to promote EWA's Mission of enabling women to rise in their careers. First Media's programming will include a public service message which will promote the EWA Mission of enabling women to rise in their careers.
"Sharon Rechter, President of First Media, is a visionary in understanding, marketing to, and developing programming for Millennial women, " commented Larraine Segil, Chair and CEO of EWA. "We are delighted to be working with her, her team and company to create unique and targeted messaging for this demographic."
First Media is an industry-leading publisher providing content for the do-it-all millennial woman. Comprised of several multi-platform brands, First Media helps women live happier, more ful lled lives. Their brands - Blossom, So Yummy, Blusher and BabyFirst - have all established massive, incredibly loyal female audiences. By studying these audiences and how they react to the content the company produces, First Media can predict with 87 percent accuracy how well a video will perform before it is posted. As a result, First Media regularly produces the most viewed and shared content in the world: Blossom and So Yummy are the #1 and #2 pages on Facebook in terms of views per post, and BabyFirst is viewed by 60 million U.S. TV homes. Through these platforms, First Media is able to offer brand partners highly customized campaigns with unparalleled results.
Learn more at https://first.media/
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"Sharon Rechter, President of First Media, is a visionary in understanding, marketing to, and developing programming for Millennial women, " commented Larraine Segil, Chair and CEO of EWA."
The Exceptional Women Alliance Foundation (EWA) selects high potential, upper-career Exceptional Women from multiple industries, develops and mentors them with guidance and career redesign advice to propel them to sustainable success - one woman at a time. Their year-long program enables the EWA to be connected for life to their ever-expanding EWA global network, as their fellow women leaders move into positions of significance.