The Exceptional Women Alliance (EWA) announces the selection of Winter 2023 awardee, Janell Pittman, Chief Marketing and Digital Strategy Officer, MercyOne. She led the teams behind launching the unified MercyOne brand and culture work which united 20,000 colleagues across more than 200 locations to work as one. She is currently responsible for advancing MercyOne’s marketing, communications, decision support and digital health strategy.
As an executive leader with a rich background in brand building, marketing, and change management, Ms. Pittman leads teams that are passionate about advancing the MercyOne brand both internally and externally. Her talents leading by influence are evidenced in her successes leading and implementing digital and telehealth strategies to advance MercyOne's vision to set the standard for personalized and radically convenient care. She was recognized by Becker’s as one of 50 top chief digital strategy officers to know.
Janell Pittman, Chief Marketing and Digital Strategy Officer, MercyOne
“We are thrilled to welcome Janell! Her passion for building cultures, processes and systems to enable change and marketing will integrate a creative edge into our network of women,” said Larraine Segil, Chair & CEO of EWA. “The breadth of expertise each awardee contributes is truly amazing and is what makes EWA so powerful!”
“This recognition for Janell is no surprise to those who know her. Her vision, expertise, influence, energy, versatility and collaboration are exceptional. She is highly respected by our Board of Directors, Executive Leadership Team peers, physician leaders, her teams, colleagues across our organization and beyond,” said Bob Ritz, President & CEO, MercyOne. “From her early impact at MercyOne, shaping our vision and strategic plan, to leading the development and deep implementation of a unified culture combined with launching the MercyOne brand to continued transformation by improving access to and delivery of health care through digital, her impact on our organization, colleagues and performance is tremendous.”
Before joining MercyOne in early 2017, Ms. Pittman spent nearly ten years at Meredith Corporation (MDP). At Meredith, she served as the vice president and general manager for digital brands, including AllRecipes, Meredith’s flagship Better Homes and Gardens, and Martha Stewart. There she was the hub for an extended team which included editors, site marketers, product management, developers, and subscription marketers. In addition to leading cross-functional teams to create world-class consumer experiences, she also led brands with challenging P&Ls to profitability.
Ms. Pittman also worked in brand management with Nestlé Purina and was a consultant for PricewaterhouseCoopers and IBM. She worked in North America and Europe, where she helped Fortune 100 and 500 clients across industries to improve profitability.
The Exceptional Women Alliance (EWA) is an invitation only peer mentorship organization where high-potential, high-level Exceptional Women from across multiple industries are hand-selected and invested in, to grow, learn, share, and succeed. In addition to the achievement of significant success, the criteria for acceptance include character traits that are defining of the EWA Culture – Kindness, the Spirit of Generosity, Transparency, Gratitude and Willingness to Share their Networks. The Foundation is a powerhouse of peer-to-peer mentoring that provides guidance, deep connection, and leadership, propelling each woman to sustainable success - one woman at a time. The year-long program enables each member to be connected as alumnae for life in the ever-expanding EWA global network, as their fellow women leaders continue to move into positions of significance. Learn more at https://www.exceptionalwomenalliance.com/